The extensive area of New Boxer Group activities was combined to support its efforts and create its own brand of casual unisex fashion “TK Track”, managed by its subsidiary, TK Track SAL Offshore.

The same care and craftsmanship is used to fabricate the Group’s signature brand TK Track, launched in 2003. The collection was marked by a distinct denim line which included a unique ring-spun teachnique, adding character to the jeans.

The first TK Track stores opened their doors simultaneously in Beirut, Cyprus and Russia in 2005 with an overwhelming response by the targeted demographic, prompting the Group to conduct a comprehensive expansion program with subsequent stores opening in Europe, the Middle East and Asia. TK Track is headquartered in Beirut, Lebanon standing offices in Athens, Bangkok, Paris, Dubai and Cairo.